Joules has been selling high-quality clothing for men, women and children for over 25 years. With an emphasis on classic, heritage design with a contemporary twist, a love of colour and unique hand-drawn prints we’ve become one of Britain’s best-loved family brands.

Being a true multi-channel lifestyle brand, Joules’ carefully designed collections are available through catalogue mail order, country shows, wholesale partners, an online store and a retail estate of over 90 stores across the UK.

We love the coast; we’re as at home here as we are in a country field or city street. Joining forces with Watergate Bay is a perfect partnership. We both share an ethos of finding balance in life, being active, spoiling yourself a little and getting outdoors – whatever the weather. You will notice our team in the hotel and The Beach Hut wearing the latest seasons uniform.