Beach days spent with Joules

Joules is a British lifestyle brand who design quality clothing for the whole family. Their styles are bursting with bright colours, bold prints and bring a touch of playfulness to everyday lives (and wardrobes).

Since Tom Joule founded the brand in the Leicestershire town of Market Harborough back in 1989, they’ve proudly expanded beyond clothing, into homeware, toiletries, accessories and more. But their ambition remains the same… to get families outside, enjoying everything the great outdoors has to offer.

This love for the outdoors can be seen in everything Joules do and while they were founded in the countryside, the coasts of Britain have always been an endless source of inspiration for their products, prints and colour palettes.

At Watergate Bay we share in this fun-loving lifestyle and want our guests to enjoy precious moments together while enjoying the fresh sea-air. So, a partnership with Joules was the perfect fit.

Joules have been a part of our world for a few years now and here guests can see the brand’s latest collection worn (or should we say, beautifully modelled by) our team in both the hotel and The Beach Hut restaurant. So, if you like their style, then head over to and welcome it to your wardrobe when you get home from your beach retreat.

Inspired by country heritage, Joules clothing range is all about brilliant British style.